Government institutions often struggle to effectively reach the general public with important updates, legislation, or announcements. Traditional PRs and news articles have limited reach, and the complex terminology used in these communications can be difficult for many to understand. The challenge here was to raise awareness among Emiratis about the benefits provided by MOHRE through NAFIS, as well as address improper practices by company owners. The goal was to break through communication barriers and ensure these messages reached the target audience effectively.