Engaging Retail Investors
Client
ALDAR Properties
Date
2023-2024
Views
975K+
Content Generated
10 Pieces
Engagement Rate
7.90%
Challenge
Aldar’s corporate communications, including press releases and updates, were failing to resonate with retail investors. The primary challenges were twofold – first, increasing retail investors’ confidence in Aldar’s stock prices, and second, delivering deeper insights beyond the basic news and press release information. Retail investors needed to understand the significance of company projects and updates and how these directly influenced stock performance, but the traditional communication channels were not effective in conveying this.
Our Solution
To address these challenges, we developed a strategy to engage retail investors directly through influencer channels. A series of dynamic, attention-grabbing videos were produced to convey Aldar’s key corporate messages in a relatable and engaging way. These videos not only highlighted updates and projects but also linked them to potential impacts on the stock price, creating a more transparent and insightful narrative that resonated with retail investors.
Results
By utilizing influencer channels and dynamic content, we effectively communicated Aldar’s strategic updates and strengthened investor confidence, driving higher engagement and interest in the company’s performance.
Explore our Portfolio
Engineering Viral Content
Views
10.8M
Engagement Rate
4.02%
Building Awareness for Alef Education’s IPO
Views
203K+
Engagement Rate
4.72%
Innovating at GITEX
Views
450K+
Engagement Rate